welcome

I'm a designer from Madrid, Spain, living in warm Minneapolis, USA. I specialize in user experience and human-system interaction. This is my online portfolio.

strengths

Form follows function. There's nothing wrong with I like that or that looks great, but if you start with it works beautifully, everything else is a slam dunk.

  • Data-Driven

    Not everyone knows how to leverage data to inform design decisions without sacrificing creative innovation. I do.

  • Responsive-Minded

    User interfaces have always been a product of human-centric design. It's why HTML, CSS and the web itself are responsive.

  • Visually Literate

    A strong graphic background helps me communicate form efficiently and powerfully, without losing focus on function.

  • Lean

    I'm well versed in iterative process and how to seamlessly weave design into fast product development cadences.

testimonials

Some nice things happy customers have shared about my work.

  • Alfonso has been a joy to work with. His intense passion for UX has helped to drive our group forward. The vast experience that he’s brought to our team has been invaluable in helping us elevate our work to new levels. He’s also shown a great blend of creativity and work ethic in driving our clearance digital experiences and several internal systems forward. On top of that, he’s driven some quick turn concept work that’s helped us better communicate with the business. His talent and experience have made him an invaluable member of our UX team.

    Greg Bro Managed me at Best Buy & worked with me at Slalom
  • Smart designer, great attention to detail, great member of our team.

    Aaron Kirscht Senior Copywriter at Target
  • I had the pleasure of placing Alfonso at Martin Williams. His energy, passion for interactive, sense of humor and dedication to his work is outstanding. I would highly recommend Alfonso for other interactive positions and would entertain the opportunity to work with him again.

    Jessie Novey, PHR Sr. HR Business Partner at C. H. Robinson
  • I hired Alfonso as a consultant to come in and work on some complex data visualizations. There was no design precedent set prior to his involvement and the data was very complex. Alfonso created the groundwork and initial concepts that grew into a student dashboard that was eventually featured in the New York Times to explain the concept of incorporating transparent competencies into a degree plan.

    Steve Scofield Was Alfonso's Client at Capella University
  • Alfonso is an inspirational UX/Ix Designer with strong work ethic. I have learned a lot about LeanUX, design, usability, and the creative process from working with him. He pulls from a mix of instinct, user intuition, and keen eye for what works. I’m sure we will see many great things come from Alfonso in the future, he is a rock star!

    Evelyn Quinn Product Leader
  • Alfonso is creative, smart & extremely talented. On numerous occasions he brought ideas to the table that no one had considered. He thinks beyond just what looks right, or what works right. He’s excellent at seeing the big picture.

    Tim Pekarna Lead Product Owner at Target.com
  • I worked as an interactive designer under the watch of Alfonso at StoneArch Creative. Alfonso is one of the most energetic and creative individuals I have ever worked with. In the short scope of a few months I learned an amazing amount about design theory and interactive design from Alfonso. Alfonso is a fun, hard-working and intensively creative individual and a pleasure to work with.

    Leif Nelson Designer and FE Developer
  • I had the pleasure of working with Alfonso on Bluestem Brand’s e-commerce site re-design and platform migration. I was the program manager for the initiative and Alfonso was our director of design. Alfonso is an expert in his field and provided fantastic direction to a team of designers, both in house and contracted. With Alfonso’s expertise and guidance, the design team delivered a style guide and a complete set of content for the new e-commerce site on time and within budget.

    Mary Hodapp Was Director of Program Management at Bluestem Brands
  • Alfonso is the real deal: a UX designer who actually listens to users and crafts experiences that cater to their needs, an Agile collaborator who moves fast and enhances the work of everyone on his team, and a hilarious motherf***er who’s a joy to work with. I’ve personally partnered with him on projects ranging from micro-interactions to enterprise-scale content management systems, and I can tell you: if you want a creator who can think big without missing the details, you’re going to want Alfonso on your team.

    Nathan McIntyre UX Architect, Best Buy
  • Alfonso is an incredibly conscientious designer who not only created a great campaign but also checked in each day on the progress of the execution and any challenges that had arisen. He is a true partner!

    Andrea Vogel Project Manager at Target
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