recent work
Here's what I've been up to.
strengths
Form follows function. There's nothing wrong with I like that or that looks great, but if you start with it works beautifully, everything else is a slam dunk.
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Data-Driven
Not everyone knows how to leverage data to inform design decisions without sacrificing creative innovation. I do.
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Responsive-Minded
User interfaces have always been a product of human-centric design. It's why HTML, CSS and the web itself are responsive.
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Visually Literate
A strong graphic background helps me communicate form efficiently and powerfully, without losing focus on function.
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Lean
I'm well versed in iterative process and how to seamlessly weave design into fast product development cadences.
testimonials
Some nice things happy customers have shared about my work.
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I worked with Alfonso on an ecommerce team for a little over a year. From the moment he joined the team, Alfonso was ready to take on any challenge that came his way. He is a true leader in a business and user experience sense. Alfonso doesn't let tools define him, but he instead uses tools in innovative ways to solve problems for users. He mentored me for over a year and truly shaped the designer I am today. I would work with him again in a heartbeat. I would recommend him to anyone who wants to think in new ways, and create effective experiences for all users.
Barb Krueger Ux & Visual Designer -
Alfonso is the real deal: a UX designer who actually listens to users and crafts experiences that cater to their needs, an Agile collaborator who moves fast and enhances the work of everyone on his team, and a hilarious motherf***er who’s a joy to work with. I’ve personally partnered with him on projects ranging from micro-interactions to enterprise-scale content management systems, and I can tell you: if you want a creator who can think big without missing the details, you’re going to want Alfonso on your team.
Nathan McIntyre UX Architect, Best Buy -
Alfonso has been a joy to work with. His intense passion for UX has helped to drive our group forward. The vast experience that he’s brought to our team has been invaluable in helping us elevate our work to new levels. He’s also shown a great blend of creativity and work ethic in driving our clearance digital experiences and several internal systems forward. On top of that, he’s driven some quick turn concept work that’s helped us better communicate with the business. His talent and experience have made him an invaluable member of our UX team.
Greg Bro Managed me at Best Buy & worked with me at Slalom -
Alfonso is creative, smart & extremely talented. On numerous occasions he brought ideas to the table that no one had considered. He thinks beyond just what looks right, or what works right. He’s excellent at seeing the big picture.
Tim Pekarna Lead Product Owner at Target.com -
Alfonso’s design sensibility, creative energy and social finesse lend him to be an industry leader/innovator.
James Schneider Jr. Was Creative Director at Target
Alfonso’s design expertise is well seasoned and mature. Truly a keystone creative. -
Alfonso is an amazingly talented and conscientious lead designer who has always brought a high degree of excellence and introspect towards his work. Alfonso's design leadership and attention to detail was a linchpin for the many successes we had with the Target corporate experience and its ability to elevate the brand overall.
Leo Padron Product Designer, Entrepeneur -
Alfonso was a pleasure to work with, He has a keen eye for design and innovation as well as the ability to keep pushing the limits of his projects to make sure they exceed the expectations of his clients (which is a gift while under tight deadlines). I would highly recommend Alfonso.
Alex Garee Project Manager at Target -
Alfonso excels at growing design teams - he is able to find talented people and has the knowledge and care to help build their skills.
Brandon Anderson Director of Proudct. eCommerce at Bluestem Brands -
Alfonso joined my team as a freelancer to help us in time crunch. His even, calm demeanor was perfect for the time crunched project and the creative work was top notch. He’s got a very fresh design sensibility, very international in flavor; and he’s a skilled animator. I’d gladly hire him again if I had the opportunity.
Lance Thornswood VP, Omnichannel & UX at US Bank -
Smart designer, great attention to detail, great member of our team.
Aaron Kirscht Senior Copywriter at Target