welcome

I'm a designer from Madrid, Spain, living in warm Minneapolis, USA. I specialize in product design, user experience and human-system interaction. This is my online portfolio.

strengths

Form follows function. There's nothing wrong with I like that or that looks great, but if you start with it works beautifully, everything else is a slam dunk.

  • Data-Driven

    Not everyone knows how to leverage data to inform design decisions without sacrificing creative innovation. I do.

  • Responsive-Minded

    User interfaces have always been a product of human-centric design. It's why HTML, CSS and the web itself are responsive.

  • Visually Literate

    A strong graphic background helps me communicate form efficiently and powerfully, without losing focus on function.

  • Lean

    I'm well versed in iterative process and how to seamlessly weave design into fast product development cadences.

testimonials

Some nice things happy customers have shared about my work.

  • I worked as an interactive designer under the watch of Alfonso at StoneArch Creative. Alfonso is one of the most energetic and creative individuals I have ever worked with. In the short scope of a few months I learned an amazing amount about design theory and interactive design from Alfonso. Alfonso is a fun, hard-working and intensively creative individual and a pleasure to work with.

    Leif W. Nelson Technical Lead at IMDB
  • If your company is in need of a motivated interactive leader, Alfonso fits the bill. He is very passionate and full of energy, no matter the size of project. I have witnessed his ability to motivate and infuse life into his staff. Solid Creative Sense + Interactive Techno-Whiz + Fiery Spaniard + Fun = Alfonso.

    Sheila Oberaigner Creative Lead at Gettington.com
  • I had the pleasure of working with Alfonso on Bluestem Brand’s e-commerce site re-design and platform migration. I was the program manager for the initiative and Alfonso was our director of design. Alfonso is an expert in his field and provided fantastic direction to a team of designers, both in house and contracted. With Alfonso’s expertise and guidance, the design team delivered a style guide and a complete set of content for the new e-commerce site on time and within budget.

    Mary Hodapp Was Director of Program Management at Bluestem Brands
  • Alfonso joined my team as a freelancer to help us in time crunch. His even, calm demeanor was perfect for the time crunched project and the creative work was top notch. He’s got a very fresh design sensibility, very international in flavor; and he’s a skilled animator. I’d gladly hire him again if I had the opportunity.

    Lance Thornswood VP, Omnichannel & UX at US Bank
  • Alfonso is an amazingly talented and conscientious lead designer who has always brought a high degree of excellence and introspect towards his work. Alfonso's design leadership and attention to detail was a linchpin for the many successes we had with the Target corporate experience and its ability to elevate the brand overall.

    Leo Padron Product Designer, Entrepeneur
  • Alfonso was a pleasure to work with, He has a keen eye for design and innovation as well as the ability to keep pushing the limits of his projects to make sure they exceed the expectations of his clients (which is a gift while under tight deadlines). I would highly recommend Alfonso.

    Alex Garee Project Manager at Target
  • Alfonso is the real deal: a UX designer who actually listens to users and crafts experiences that cater to their needs, an Agile collaborator who moves fast and enhances the work of everyone on his team, and a hilarious motherf***er who’s a joy to work with. I’ve personally partnered with him on projects ranging from micro-interactions to enterprise-scale content management systems, and I can tell you: if you want a creator who can think big without missing the details, you’re going to want Alfonso on your team.

    Nathan McIntyre UX Architect, Best Buy
  • Alfonso’s design sensibility, creative energy and social finesse lend him to be an industry leader/innovator.
    Alfonso’s design expertise is well seasoned and mature. Truly a keystone creative.

    James Schneider Jr. Was Creative Director at Target
  • Alfonso has been a joy to work with. His intense passion for UX has helped to drive our group forward. The vast experience that he’s brought to our team has been invaluable in helping us elevate our work to new levels. He’s also shown a great blend of creativity and work ethic in driving our clearance digital experiences and several internal systems forward. On top of that, he’s driven some quick turn concept work that’s helped us better communicate with the business. His talent and experience have made him an invaluable member of our UX team.

    Greg Bro Managed me at Best Buy & worked with me at Slalom
  • Alfonso has some of the most innovative and technically sound interactive creative work I have seen to date. He is passionate and sincere about design. His work is thoughtful, highly creative and he makes the most appropriate use of emerging technology. He is a loyal and humble employee.

    Kathryn Duncan Managing Partner at CLICK Talent
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