welcome

I'm a designer from Madrid, Spain, living in warm Minneapolis, USA. I specialize in user experience and human-system interaction. This is my online portfolio.

strengths

Form follows function. There's nothing wrong with I like that or that looks great, but if you start with it works beautifully, everything else is a slam dunk.

  • Data-Driven

    Not everyone knows how to leverage data to inform design decisions without sacrificing creative innovation. I do.

  • Responsive-Minded

    User interfaces have always been a product of human-centric design. It's why HTML, CSS and the web itself are responsive.

  • Visually Literate

    A strong graphic background helps me communicate form efficiently and powerfully, without losing focus on function.

  • Lean

    I'm well versed in iterative process and how to seamlessly weave design into fast product development cadences.

testimonials

Some nice things happy customers have shared about my work.

  • Good design relies on, and is shaped by experience. Alfonso has experience in spades; which comes in quite handy. He is equally adept designing a product, as he is with his team at a whiteboard or leading a client meeting. During my time working with Alfonso he was not only a great teammate and collaborator, but also part sage. Alfonso positively influenced our work and client relationships, but also my way of thinking. You can't ask for anything more than that.

    Josh Thompson Experience Strategy, Slalom Consulting
  • I hired Alfonso as a consultant to come in and work on some complex data visualizations. There was no design precedent set prior to his involvement and the data was very complex. Alfonso created the groundwork and initial concepts that grew into a student dashboard that was eventually featured in the New York Times to explain the concept of incorporating transparent competencies into a degree plan.

    Steve Scofield Was Alfonso's Client at Capella University
  • If your company is in need of a motivated interactive leader, Alfonso fits the bill. He is very passionate and full of energy, no matter the size of project. I have witnessed his ability to motivate and infuse life into his staff. Solid Creative Sense + Interactive Techno-Whiz + Fiery Spaniard + Fun = Alfonso.

    Sheila Oberaigner Creative Lead at Gettington.com
  • Alfonso is one of the best designers I’ve ever met. He’s got a knack for creating something that looks great, and meets the business objectives.

    Jason Grey CTO
  • I worked with Alfonso on an ecommerce team for a little over a year. From the moment he joined the team, Alfonso was ready to take on any challenge that came his way. He is a true leader in a business and user experience sense. Alfonso doesn't let tools define him, but he instead uses tools in innovative ways to solve problems for users. He mentored me for over a year and truly shaped the designer I am today. I would work with him again in a heartbeat. I would recommend him to anyone who wants to think in new ways, and create effective experiences for all users.

    Barb Krueger Ux & Visual Designer
  • Alfonso is an amazingly talented and conscientious lead designer who has always brought a high degree of excellence and introspect towards his work. Alfonso's design leadership and attention to detail was a linchpin for the many successes we had with the Target corporate experience and its ability to elevate the brand overall.

    Leo Padron Product Designer, Entrepeneur
  • Alfonso is an inspirational UX/Ix Designer with strong work ethic. I have learned a lot about LeanUX, design, usability, and the creative process from working with him. He pulls from a mix of instinct, user intuition, and keen eye for what works. I’m sure we will see many great things come from Alfonso in the future, he is a rock star!

    Evelyn Quinn Product Leader
  • I had the pleasure of working with Alfonso on Bluestem Brand’s e-commerce site re-design and platform migration. I was the program manager for the initiative and Alfonso was our director of design. Alfonso is an expert in his field and provided fantastic direction to a team of designers, both in house and contracted. With Alfonso’s expertise and guidance, the design team delivered a style guide and a complete set of content for the new e-commerce site on time and within budget.

    Mary Hodapp Was Director of Program Management at Bluestem Brands
  • Alfonso joined my team as a freelancer to help us in time crunch. His even, calm demeanor was perfect for the time crunched project and the creative work was top notch. He’s got a very fresh design sensibility, very international in flavor; and he’s a skilled animator. I’d gladly hire him again if I had the opportunity.

    Lance Thornswood VP, Omnichannel & UX at US Bank
  • Alfonso is one of the most talented user experience professionals that I've had the opportunity to work with. He truly understands UX is not just about shiny designs, but more about taking the time to have customer empathy, solve their pain points and deliver compelling experiences. Alfonso was also instrumental in helping push the team toward a true agile framework by supporting the team through user validation research, guerrilla testing and driving lean UX practices. He is a product managers best friend.

    Robert Mews E-Commerce Product Manager
foxor500. LandingPage