welcome

I'm a designer from Madrid, Spain, living in warm Minneapolis, USA. I specialize in product design, user experience and human-system interaction. This is my online portfolio.

strengths

Form follows function. There's nothing wrong with I like that or that looks great, but if you start with it works beautifully, everything else is a slam dunk.

  • Data-Driven

    Not everyone knows how to leverage data to inform design decisions without sacrificing creative innovation. I do.

  • Responsive-Minded

    User interfaces have always been a product of human-centric design. It's why HTML, CSS and the web itself are responsive.

  • Visually Literate

    A strong graphic background helps me communicate form efficiently and powerfully, without losing focus on function.

  • Lean

    I'm well versed in iterative process and how to seamlessly weave design into fast product development cadences.

testimonials

Some nice things happy customers have shared about my work.

  • Smart designer, great attention to detail, great member of our team.

    Aaron Kirscht Senior Copywriter at Target
  • Alfonso excels at growing design teams - he is able to find talented people and has the knowledge and care to help build their skills.

    Brandon Anderson Director of Proudct. eCommerce at Bluestem Brands
  • Alfonso’s design sensibility, creative energy and social finesse lend him to be an industry leader/innovator.
    Alfonso’s design expertise is well seasoned and mature. Truly a keystone creative.

    James Schneider Jr. Was Creative Director at Target
  • Alfonso joined my team as a freelancer to help us in time crunch. His even, calm demeanor was perfect for the time crunched project and the creative work was top notch. He’s got a very fresh design sensibility, very international in flavor; and he’s a skilled animator. I’d gladly hire him again if I had the opportunity.

    Lance Thornswood VP, Omnichannel & UX at US Bank
  • Alfonso is an amazingly talented and conscientious lead designer who has always brought a high degree of excellence and introspect towards his work. Alfonso's design leadership and attention to detail was a linchpin for the many successes we had with the Target corporate experience and its ability to elevate the brand overall.

    Leo Padron Product Designer, Entrepeneur
  • Alfonso is the real deal: a UX designer who actually listens to users and crafts experiences that cater to their needs, an Agile collaborator who moves fast and enhances the work of everyone on his team, and a hilarious motherf***er who’s a joy to work with. I’ve personally partnered with him on projects ranging from micro-interactions to enterprise-scale content management systems, and I can tell you: if you want a creator who can think big without missing the details, you’re going to want Alfonso on your team.

    Nathan McIntyre UX Architect, Best Buy
  • Alfonso is an incredibly conscientious designer who not only created a great campaign but also checked in each day on the progress of the execution and any challenges that had arisen. He is a true partner!

    Andrea Vogel Project Manager at Target
  • Alfonso is creative, smart & extremely talented. On numerous occasions he brought ideas to the table that no one had considered. He thinks beyond just what looks right, or what works right. He’s excellent at seeing the big picture.

    Tim Pekarna Lead Product Owner at Target.com
  • I had the pleasure of working with Alfonso on Bluestem Brand’s e-commerce site re-design and platform migration. I was the program manager for the initiative and Alfonso was our director of design. Alfonso is an expert in his field and provided fantastic direction to a team of designers, both in house and contracted. With Alfonso’s expertise and guidance, the design team delivered a style guide and a complete set of content for the new e-commerce site on time and within budget.

    Mary Hodapp Was Director of Program Management at Bluestem Brands
  • I had the pleasure of placing Alfonso at Martin Williams. His energy, passion for interactive, sense of humor and dedication to his work is outstanding. I would highly recommend Alfonso for other interactive positions and would entertain the opportunity to work with him again.

    Jessie Novey, PHR Sr. HR Business Partner at C. H. Robinson
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