Challenge

While consulting with Slalom, my team principal asked that we put together a proof of concept to help leadership in Sun Country Airlines understand the advantages of having their own mobile app in the market. There was no budget for this and we were to work on it during downtime between milestone deliveries on other projects.

Approach

The team was already working on version 1, which was a basic app interaction leveraging brand visual styles. I explored Sun Country’s existing experience, the check-in processes of 8 different major international airline apps and consulted the business analysis work done by our strategy team a few weeks prior. This helped me understand the main areas of opportunity for the business and build them within a second, more robust iteration of the prototype which now included an improved menu system together with a full check-in flow, complete with baggage manager/calculator, a comprehensive seat selection tool, a boarding pass wallet and a full flight tracking tool.

Results

Sun Country has yet to make the leap to the app world. They’re a small airline and they did make the right decision in trying to focus efforts on their responsive web experience before devoting the funds to build a costly app their online presence could solve, perhaps less glamorously, but very close, nevertheless. Slalom, however, benefited from this great portfolio piece which they leveraged appropriately in many of the capabilities presentations that followed. It is, indeed, a beautiful, nice working bit of design which I’m proud to showcase here as a fine sample of past work.