Flywheel, Cloud-driven Medical Radiology

Imbio is a startup which specializes in tailoring technology to medical applications, particularly within the fields of radiology and, more specifically, image biomarker algorithms.

To this end, Imbio designed Flywheel in 2012, a cloud-computing platform for researchers and medical radiologists. As the lead experience designer in the project I helped develop the complex information architecture, laid out the interaction experience with the different personas and also designed the experience story for educational and promotional purposes. Finally, I developed a visual design language to unify the application as well as promotional web interfaces into a single, consistent experience.

WHAT
Crowd-sourced Radiology Application
(sole UX resource)

WHO
Imbio

WHEN
2012


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Testimonials of other work

  • Alfonso is one of the most talented user experience professionals that I've had the opportunity to work with. He truly understands UX is not just about shiny designs, but more about taking the time to have customer empathy, solve their pain points and deliver compelling experiences. Alfonso was also instrumental in helping push the team toward a true agile framework by supporting the team through user validation research, guerrilla testing and driving lean UX practices. He is a product managers best friend.

    Robert Mews E-Commerce Product Manager
  • Alfonso has some of the most innovative and technically sound interactive creative work I have seen to date. He is passionate and sincere about design. His work is thoughtful, highly creative and he makes the most appropriate use of emerging technology. He is a loyal and humble employee.

    Kathryn Duncan Managing Partner at CLICK Talent
  • Alfonso was a pleasure to work with, He has a keen eye for design and innovation as well as the ability to keep pushing the limits of his projects to make sure they exceed the expectations of his clients (which is a gift while under tight deadlines). I would highly recommend Alfonso.

    Alex Garee Project Manager at Target
  • I hired Alfonso as a consultant to come in and work on some complex data visualizations. There was no design precedent set prior to his involvement and the data was very complex. Alfonso created the groundwork and initial concepts that grew into a student dashboard that was eventually featured in the New York Times to explain the concept of incorporating transparent competencies into a degree plan.

    Steve Scofield Was Alfonso's Client at Capella University
  • I worked with Alfonso on an ecommerce team for a little over a year. From the moment he joined the team, Alfonso was ready to take on any challenge that came his way. He is a true leader in a business and user experience sense. Alfonso doesn't let tools define him, but he instead uses tools in innovative ways to solve problems for users. He mentored me for over a year and truly shaped the designer I am today. I would work with him again in a heartbeat. I would recommend him to anyone who wants to think in new ways, and create effective experiences for all users.

    Barb Krueger Ux & Visual Designer
  • Alfonso joined my team as a freelancer to help us in time crunch. His even, calm demeanor was perfect for the time crunched project and the creative work was top notch. He’s got a very fresh design sensibility, very international in flavor; and he’s a skilled animator. I’d gladly hire him again if I had the opportunity.

    Lance Thornswood VP, Omnichannel & UX at US Bank
  • Alfonso’s design sensibility, creative energy and social finesse lend him to be an industry leader/innovator.
    Alfonso’s design expertise is well seasoned and mature. Truly a keystone creative.

    James Schneider Jr. Was Creative Director at Target
  • Alfonso is an incredibly conscientious designer who not only created a great campaign but also checked in each day on the progress of the execution and any challenges that had arisen. He is a true partner!

    Andrea Vogel Project Manager at Target
  • Alfonso excels at growing design teams - he is able to find talented people and has the knowledge and care to help build their skills.

    Brandon Anderson Director of Proudct. eCommerce at Bluestem Brands
  • I worked as an interactive designer under the watch of Alfonso at StoneArch Creative. Alfonso is one of the most energetic and creative individuals I have ever worked with. In the short scope of a few months I learned an amazing amount about design theory and interactive design from Alfonso. Alfonso is a fun, hard-working and intensively creative individual and a pleasure to work with.

    Leif W. Nelson Technical Lead at IMDB
foxor5Alfonso’s Portfolio: Cloud-driven Medical Radiology