France 44 App

While working on assignment for Mentor Mate, Minneapolis, I was commissioned to lead the experience and visual design for this phone application for France 44, a prestigious high-end wine and cheese store from the Twin Cities.

France 44’s core strength relies on the quality of their customer service. They pride themselves in establishing personal, on-going relationships with their clients so their input as subject matter experts was essential to understanding what the experience should be.

The insights obtained in those sessions were further refined into user flows and wireframes which were then complimented by a visual design articulated in effective CSS-friendly design tiles shared with the offshore development team and incorporated into the final production.

WHAT
Mobile App
(lead UX & Visual resource supported by a junior UX designer for wireframing)

WHO
France 44

WHEN
2013


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Testimonials from Happy Customers

  • Alfonso excels at growing design teams - he is able to find talented people and has the knowledge and care to help build their skills.

    Brandon Anderson Director of Proudct. eCommerce at Bluestem Brands

  • Alfonso has some of the most innovative and technically sound interactive creative work I have seen to date. He is passionate and sincere about design. His work is thoughtful, highly creative and he makes the most appropriate use of emerging technology. He is a loyal and humble employee.

    Kathryn Duncan Managing Partner at CLICK Talent

  • Alfonso’s design sensibility, creative energy and social finesse lend him to be an industry leader/innovator.
    Alfonso’s design expertise is well seasoned and mature. Truly a keystone creative.

    James Schneider Jr. Was Creative Director at Target

  • I had the pleasure of placing Alfonso at Martin Williams. His energy, passion for interactive, sense of humor and dedication to his work is outstanding. I would highly recommend Alfonso for other interactive positions and would entertain the opportunity to work with him again.

    Jessie Novey, PHR Sr. HR Business Partner at C. H. Robinson

  • Alfonso is creative, smart & extremely talented. On numerous occasions he brought ideas to the table that no one had considered. He thinks beyond just what looks right, or what works right. He’s excellent at seeing the big picture.

    Tim Pekarna Lead Product Owner at Target.com

  • Alfonso is one of the best designers I’ve ever met. He’s got a knack for creating something that looks great, and meets the business objectives.

    Jason Grey CTO

  • Alfonso is an amazingly talented and conscientious lead designer who has always brought a high degree of excellence and introspect towards his work. Alfonso's design leadership and attention to detail was a linchpin for the many successes we had with the Target corporate experience and its ability to elevate the brand overall.

    Leo Padron Product Designer, Entrepeneur

  • Smart designer, great attention to detail, great member of our team.

    Aaron Kirscht Senior Copywriter at Target

  • Alfonso joined my team as a freelancer to help us in time crunch. His even, calm demeanor was perfect for the time crunched project and the creative work was top notch. He’s got a very fresh design sensibility, very international in flavor; and he’s a skilled animator. I’d gladly hire him again if I had the opportunity.

    Lance Thornswood VP, Omnichannel & UX at US Bank
foxor5Alfonso’s Portfolio: France 44 App