Flywheel, Cloud-driven Medical Radiology

Imbio is a startup which specializes in tailoring technology to medical applications, particularly within the fields of radiology and, more specifically, image biomarker algorithms.

To this end, Imbio designed Flywheel in 2012, a cloud-computing platform for researchers and medical radiologists. As the lead experience designer in the project I helped develop the complex information architecture, laid out the interaction experience with the different personas and also designed the experience story for educational and promotional purposes. Finally, I developed a visual design language to unify the application as well as promotional web interfaces into a single, consistent experience.

WHAT
Crowd-sourced Radiology Application
(sole UX resource)

WHO
Imbio

WHEN
2012


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Testimonials of other work

  • I had the pleasure of working with Alfonso on Bluestem Brand’s e-commerce site re-design and platform migration. I was the program manager for the initiative and Alfonso was our director of design. Alfonso is an expert in his field and provided fantastic direction to a team of designers, both in house and contracted. With Alfonso’s expertise and guidance, the design team delivered a style guide and a complete set of content for the new e-commerce site on time and within budget.

    Mary Hodapp Was Director of Program Management at Bluestem Brands
  • Alfonso has been a joy to work with. His intense passion for UX has helped to drive our group forward. The vast experience that he’s brought to our team has been invaluable in helping us elevate our work to new levels. He’s also shown a great blend of creativity and work ethic in driving our clearance digital experiences and several internal systems forward. On top of that, he’s driven some quick turn concept work that’s helped us better communicate with the business. His talent and experience have made him an invaluable member of our UX team.

    Greg Bro Managed me at Best Buy & worked with me at Slalom
  • I worked with Alfonso on an ecommerce team for a little over a year. From the moment he joined the team, Alfonso was ready to take on any challenge that came his way. He is a true leader in a business and user experience sense. Alfonso doesn't let tools define him, but he instead uses tools in innovative ways to solve problems for users. He mentored me for over a year and truly shaped the designer I am today. I would work with him again in a heartbeat. I would recommend him to anyone who wants to think in new ways, and create effective experiences for all users.

    Barb Krueger Ux & Visual Designer
  • Alfonso excels at growing design teams - he is able to find talented people and has the knowledge and care to help build their skills.

    Brandon Anderson Director of Proudct. eCommerce at Bluestem Brands
  • Alfonso joined my team as a freelancer to help us in time crunch. His even, calm demeanor was perfect for the time crunched project and the creative work was top notch. He’s got a very fresh design sensibility, very international in flavor; and he’s a skilled animator. I’d gladly hire him again if I had the opportunity.

    Lance Thornswood VP, Omnichannel & UX at US Bank
  • I worked with Alfonso on a large elearning project. Alfonso brought a positive passion to the project and was a pleasure to work with. He clearly understands how to leverage the unique capabilities of Interactive. Further, his elegant designs took the project to new levels. I highly recommend Alfonso.

    David Latour Backend Developer
  • Alfonso has some of the most innovative and technically sound interactive creative work I have seen to date. He is passionate and sincere about design. His work is thoughtful, highly creative and he makes the most appropriate use of emerging technology. He is a loyal and humble employee.

    Kathryn Duncan Managing Partner at CLICK Talent
  • I had the pleasure of placing Alfonso at Martin Williams. His energy, passion for interactive, sense of humor and dedication to his work is outstanding. I would highly recommend Alfonso for other interactive positions and would entertain the opportunity to work with him again.

    Jessie Novey, PHR Sr. HR Business Partner at C. H. Robinson
  • If your company is in need of a motivated interactive leader, Alfonso fits the bill. He is very passionate and full of energy, no matter the size of project. I have witnessed his ability to motivate and infuse life into his staff. Solid Creative Sense + Interactive Techno-Whiz + Fiery Spaniard + Fun = Alfonso.

    Sheila Oberaigner Creative Lead at Gettington.com
  • Alfonso was a pleasure to work with, He has a keen eye for design and innovation as well as the ability to keep pushing the limits of his projects to make sure they exceed the expectations of his clients (which is a gift while under tight deadlines). I would highly recommend Alfonso.

    Alex Garee Project Manager at Target
foxor5Alfonso’s Portfolio: Cloud-driven Medical Radiology