Flywheel, Cloud-driven Medical Radiology

Imbio is a startup which specializes in tailoring technology to medical applications, particularly within the fields of radiology and, more specifically, image biomarker algorithms.

To this end, Imbio designed Flywheel in 2012, a cloud-computing platform for researchers and medical radiologists. As the lead experience designer in the project I helped develop the complex information architecture, laid out the interaction experience with the different personas and also designed the experience story for educational and promotional purposes. Finally, I developed a visual design language to unify the application as well as promotional web interfaces into a single, consistent experience.

WHAT
Crowd-sourced Radiology Application
(sole UX resource)

WHO
Imbio

WHEN
2012


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Testimonials of other work

  • I worked as an interactive designer under the watch of Alfonso at StoneArch Creative. Alfonso is one of the most energetic and creative individuals I have ever worked with. In the short scope of a few months I learned an amazing amount about design theory and interactive design from Alfonso. Alfonso is a fun, hard-working and intensively creative individual and a pleasure to work with.

    Leif W. Nelson Technical Lead at IMDB
  • I worked with Alfonso on a large elearning project. Alfonso brought a positive passion to the project and was a pleasure to work with. He clearly understands how to leverage the unique capabilities of Interactive. Further, his elegant designs took the project to new levels. I highly recommend Alfonso.

    David Latour Backend Developer
  • Good design relies on, and is shaped by experience. Alfonso has experience in spades; which comes in quite handy. He is equally adept designing a product, as he is with his team at a whiteboard or leading a client meeting. During my time working with Alfonso he was not only a great teammate and collaborator, but also part sage. Alfonso positively influenced our work and client relationships, but also my way of thinking. You can't ask for anything more than that.

    Josh Thompson Experience Strategy, Slalom Consulting
  • Alfonso has some of the most innovative and technically sound interactive creative work I have seen to date. He is passionate and sincere about design. His work is thoughtful, highly creative and he makes the most appropriate use of emerging technology. He is a loyal and humble employee.

    Kathryn Duncan Managing Partner at CLICK Talent
  • Alfonso excels at growing design teams - he is able to find talented people and has the knowledge and care to help build their skills.

    Brandon Anderson Director of Proudct. eCommerce at Bluestem Brands
  • If your company is in need of a motivated interactive leader, Alfonso fits the bill. He is very passionate and full of energy, no matter the size of project. I have witnessed his ability to motivate and infuse life into his staff. Solid Creative Sense + Interactive Techno-Whiz + Fiery Spaniard + Fun = Alfonso.

    Sheila Oberaigner Creative Lead at Gettington.com
  • Alfonso is an inspirational UX/Ix Designer with strong work ethic. I have learned a lot about LeanUX, design, usability, and the creative process from working with him. He pulls from a mix of instinct, user intuition, and keen eye for what works. I’m sure we will see many great things come from Alfonso in the future, he is a rock star!

    Evelyn Quinn Product Leader
  • Alfonso joined my team as a freelancer to help us in time crunch. His even, calm demeanor was perfect for the time crunched project and the creative work was top notch. He’s got a very fresh design sensibility, very international in flavor; and he’s a skilled animator. I’d gladly hire him again if I had the opportunity.

    Lance Thornswood VP, Omnichannel & UX at US Bank
  • I had the pleasure of working with Alfonso on Bluestem Brand’s e-commerce site re-design and platform migration. I was the program manager for the initiative and Alfonso was our director of design. Alfonso is an expert in his field and provided fantastic direction to a team of designers, both in house and contracted. With Alfonso’s expertise and guidance, the design team delivered a style guide and a complete set of content for the new e-commerce site on time and within budget.

    Mary Hodapp Was Director of Program Management at Bluestem Brands
  • Smart designer, great attention to detail, great member of our team.

    Aaron Kirscht Senior Copywriter at Target
foxor5Alfonso’s Portfolio: Cloud-driven Medical Radiology