The Late Night Book

The Late Night Book was a popular iPad app in the App Store. A soothing night pre-bed ritual devised to help strengthen the comprehension skills of children in the early stages of reading. A version in Spanish and another one for Android phones soon followed. Project Tiki, a west coast marketing firm, commissioned me to design the experience around this story written by Jim O’Loughlin. Following some initial research I developed a set of engaging interaction patterns with fun motion dynamics that would appeal to young audiences within that age group. I also designed the visual and brand language around the product, the application interface, and main sales site. I’ve included here one of the videos submitted by a user one year after the first version launched, which showcase the engagement level we achieved with our young end-users.

WHAT
Tablet App
(sole UX & Visual Designer)

WHO
Project Tiki

WHEN
2011


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Testimonials from Happy Customers:

  • Alfonso’s design sensibility, creative energy and social finesse lend him to be an industry leader/innovator.
    Alfonso’s design expertise is well seasoned and mature. Truly a keystone creative.

    James Schneider Jr. Was Creative Director at Target

  • Alfonso is one of the best designers I’ve ever met. He’s got a knack for creating something that looks great, and meets the business objectives.

    Jason Grey CTO

  • Alfonso joined my team as a freelancer to help us in time crunch. His even, calm demeanor was perfect for the time crunched project and the creative work was top notch. He’s got a very fresh design sensibility, very international in flavor; and he’s a skilled animator. I’d gladly hire him again if I had the opportunity.

    Lance Thornswood VP, Omnichannel & UX at US Bank

  • Alfonso is an amazingly talented and conscientious lead designer who has always brought a high degree of excellence and introspect towards his work. Alfonso's design leadership and attention to detail was a linchpin for the many successes we had with the Target corporate experience and its ability to elevate the brand overall.

    Leo Padron Product Designer, Entrepeneur

  • Alfonso is creative, smart & extremely talented. On numerous occasions he brought ideas to the table that no one had considered. He thinks beyond just what looks right, or what works right. He’s excellent at seeing the big picture.

    Tim Pekarna Lead Product Owner at Target.com

  • Smart designer, great attention to detail, great member of our team.

    Aaron Kirscht Senior Copywriter at Target

  • I had the pleasure of placing Alfonso at Martin Williams. His energy, passion for interactive, sense of humor and dedication to his work is outstanding. I would highly recommend Alfonso for other interactive positions and would entertain the opportunity to work with him again.

    Jessie Novey, PHR Sr. HR Business Partner at C. H. Robinson

  • Alfonso has some of the most innovative and technically sound interactive creative work I have seen to date. He is passionate and sincere about design. His work is thoughtful, highly creative and he makes the most appropriate use of emerging technology. He is a loyal and humble employee.

    Kathryn Duncan Managing Partner at CLICK Talent

  • Alfonso excels at growing design teams - he is able to find talented people and has the knowledge and care to help build their skills.

    Brandon Anderson Director of Proudct. eCommerce at Bluestem Brands
foxor5Alfonso’s Portfolio: The Late Night Book