Working for the UX team at Capella University, I was asked to lead the design of an app for their Alliances Sales force. The main goal for the project was to build a digital sales tool that the reps could either carry on a digital tablet to handle on personal pitches, or use from a desktop computer while calling remotely via webex. I first held a series of very enlightening discovery interviews with some of the subject matter experts, which I followed with a few sessions of shadowing sales force personnel during their normal work day, in order to lobtain a better understanding of their work needs and limitations. This led to the development of a series of task-lists and schematics which helped the team define scope, and provide direction for the interaction design of the final product.