Best Buy Ominchannel

Throughout 2013 I was actively involved with Best Buy’s efforts to move their business model to an Omnichannel model. Both at the larger strategic design level as well as that of tactical implementation. Above is a sample of a concept story board I developed as part of a series that drafted out scenarios for seamless brand interaction across multiple channels.

Part of the tactical efforts were carried out during the process of bringing together the in-store and online customer experiences for clearance and open-box inventory, for which I was the dedicated UX resource. Seamless crossover between desktop, mobile and  in-store experiences where required to avoid disrupting customer immersion, and several stages of implementation and testing were needed to minimize impact on existing, legacy resources.

Omnichannel UX Strategy
(sole UX resource)

Best Buy


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People at Best Buy said

  • Alfonso is an inspirational UX/Ix Designer with strong work ethic. I have learned a lot about LeanUX, design, usability, and the creative process from working with him. He pulls from a mix of instinct, user intuition, and keen eye for what works. I’m sure we will see many great things come from Alfonso in the future, he is a rock star!

    Evelyn Quinn Product Leader
  • Alfonso has been a joy to work with. His intense passion for UX has helped to drive our group forward. The vast experience that he’s brought to our team has been invaluable in helping us elevate our work to new levels. He’s also shown a great blend of creativity and work ethic in driving our clearance digital experiences and several internal systems forward. On top of that, he’s driven some quick turn concept work that’s helped us better communicate with the business. His talent and experience have made him an invaluable member of our UX team.

    Greg Bro Managed me at Best Buy & worked with me at Slalom
  • Alfonso is the real deal: a UX designer who actually listens to users and crafts experiences that cater to their needs, an Agile collaborator who moves fast and enhances the work of everyone on his team, and a hilarious motherf***er who’s a joy to work with. I’ve personally partnered with him on projects ranging from micro-interactions to enterprise-scale content management systems, and I can tell you: if you want a creator who can think big without missing the details, you’re going to want Alfonso on your team.

    Nathan McIntyre UX Architect, Best Buy
foxor5Alfonso’s Portfolio: Best Buy Omnichannel