welcome

I'm a designer from Madrid, Spain, living in warm Minneapolis, USA. I specialize in product design, user experience and human-system interaction. This is my online portfolio.

strengths

Form follows function. There's nothing wrong with I like that or that looks great, but if you start with it works beautifully, everything else is a slam dunk.

  • Data-Driven

    Not everyone knows how to leverage data to inform design decisions without sacrificing creative innovation. I do.

  • Responsive-Minded

    User interfaces have always been a product of human-centric design. It's why HTML, CSS and the web itself are responsive.

  • Visually Literate

    A strong graphic background helps me communicate form efficiently and powerfully, without losing focus on function.

  • Lean

    I'm well versed in iterative process and how to seamlessly weave design into fast product development cadences.

testimonials

Some nice things happy customers have shared about my work.

  • Alfonso has some of the most innovative and technically sound interactive creative work I have seen to date. He is passionate and sincere about design. His work is thoughtful, highly creative and he makes the most appropriate use of emerging technology. He is a loyal and humble employee.

    Kathryn Duncan Managing Partner at CLICK Talent
  • Alfonso is creative, smart & extremely talented. On numerous occasions he brought ideas to the table that no one had considered. He thinks beyond just what looks right, or what works right. He’s excellent at seeing the big picture.

    Tim Pekarna Lead Product Owner at Target.com
  • I worked with Alfonso on an ecommerce team for a little over a year. From the moment he joined the team, Alfonso was ready to take on any challenge that came his way. He is a true leader in a business and user experience sense. Alfonso doesn't let tools define him, but he instead uses tools in innovative ways to solve problems for users. He mentored me for over a year and truly shaped the designer I am today. I would work with him again in a heartbeat. I would recommend him to anyone who wants to think in new ways, and create effective experiences for all users.

    Barb Krueger Ux & Visual Designer
  • I worked as an interactive designer under the watch of Alfonso at StoneArch Creative. Alfonso is one of the most energetic and creative individuals I have ever worked with. In the short scope of a few months I learned an amazing amount about design theory and interactive design from Alfonso. Alfonso is a fun, hard-working and intensively creative individual and a pleasure to work with.

    Leif W. Nelson Technical Lead at IMDB
  • I worked with Alfonso on a large elearning project. Alfonso brought a positive passion to the project and was a pleasure to work with. He clearly understands how to leverage the unique capabilities of Interactive. Further, his elegant designs took the project to new levels. I highly recommend Alfonso.

    David Latour Backend Developer
  • If your company is in need of a motivated interactive leader, Alfonso fits the bill. He is very passionate and full of energy, no matter the size of project. I have witnessed his ability to motivate and infuse life into his staff. Solid Creative Sense + Interactive Techno-Whiz + Fiery Spaniard + Fun = Alfonso.

    Sheila Oberaigner Creative Lead at Gettington.com
  • I hired Alfonso as a consultant to come in and work on some complex data visualizations. There was no design precedent set prior to his involvement and the data was very complex. Alfonso created the groundwork and initial concepts that grew into a student dashboard that was eventually featured in the New York Times to explain the concept of incorporating transparent competencies into a degree plan.

    Steve Scofield Was Alfonso's Client at Capella University
  • Alfonso has been a joy to work with. His intense passion for UX has helped to drive our group forward. The vast experience that he’s brought to our team has been invaluable in helping us elevate our work to new levels. He’s also shown a great blend of creativity and work ethic in driving our clearance digital experiences and several internal systems forward. On top of that, he’s driven some quick turn concept work that’s helped us better communicate with the business. His talent and experience have made him an invaluable member of our UX team.

    Greg Bro Managed me at Best Buy & worked with me at Slalom
  • Alfonso excels at growing design teams - he is able to find talented people and has the knowledge and care to help build their skills.

    Brandon Anderson Director of Proudct. eCommerce at Bluestem Brands
  • Alfonso is an incredibly conscientious designer who not only created a great campaign but also checked in each day on the progress of the execution and any challenges that had arisen. He is a true partner!

    Andrea Vogel Project Manager at Target
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