Fingerhut Redesign
Fingerhut.com, the strongest brand from national retailer Bluestem Brands Inc, was in need of a major re-invention at the turn of 2009. Throughout my tenure as Creative and User Experience director of the interactive Department, I built and lead a design team that was instrumental in bringing a major nationwide ecommerce portal into being. Our work brought Fingerhut.com from being an online print catalog in late 2009, to the fully interactive online shopping experience which launched in January 2011.
WHAT
Full eCommerce Site Redesign
(Design Director: oversaw an external agency + a team of in-house designers)
WHO
Fingerhut (Bluestem Brands)
WHEN
2010