Target Corporate Site Redesign

Target Corporation has a huge site to front its activities not directly related to ecommerce. It features the company’s news release portal, investors information, corporate responsibility initiatives, community involvement activity, together with Target’s huge career offerings’ platform (one of the largest in the country). I lead the design and creative of an entire re-vamp which launched in 2008 after two years of hard work, constantly-changing teams, long hours and one re-org.

The new site elevated the Target online brand and consolidated 6 former content categories into four more streamlined main sections, served in turn by four different back-end systems each with varying layers of approval in six different stakeholder groups. As creative lead for the interactive Core Brand department, I supervised the in-house design team together with two different external agency teams. I was also main liaison with the UX department to ensure design was meeting business objectives with users goals and needs.

In addition to this, I developed and carried out the vision for various rich media immersions to strengthen Target’s recruiting brand and raise awareness of career opportunity areas formerly overlooked buy previous campaigns. These experiences continue, today, to follow the same essential concepts laid down then.

WHAT
Corporate Site
(Design Lead: oversaw several external agencies & 2 in-house designers)

WHO
Target

WHEN
2008

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People at Target Said

Alfonso is an incredibly conscientious designer who not only created a great campaign but also checked in each day on the progress of the execution and any challenges that had arisen. He is a true partner!
Andrea Vogel Project Manager at Target
Alfonso joined my team as a freelancer to help us in time crunch. His even, calm demeanor was perfect for the time crunched project and the creative work was top notch. He’s got a very fresh design sensibility, very international in flavor; and he’s a skilled animator. I’d gladly hire him again if I had the opportunity.
Lance Thornswood VP, Omnichannel & UX at US Bank
Alfonso is one of the best designers I’ve ever met. He’s got a knack for creating something that looks great, and meets the business objectives.
Jason Grey CTO
Smart designer, great attention to detail, great member of our team.
Aaron Kirscht Senior Copywriter at Target
Alfonso was a pleasure to work with, He has a keen eye for design and innovation as well as the ability to keep pushing the limits of his projects to make sure they exceed the expectations of his clients (which is a gift while under tight deadlines). I would highly recommend Alfonso.
Alex Garee Project Manager at Target
Alfonso’s design sensibility, creative energy and social finesse lend him to be an industry leader/innovator.
Alfonso’s design expertise is well seasoned and mature. Truly a keystone creative.
James Schneider Jr. Was Creative Director at Target
Alfonso is an amazingly talented and conscientious lead designer who has always brought a high degree of excellence and introspect towards his work. Alfonso's design leadership and attention to detail was a linchpin for the many successes we had with the Target corporate experience and its ability to elevate the brand overall.
Leo Padron Product Designer, Entrepeneur
Alfonso is creative, smart & extremely talented. On numerous occasions he brought ideas to the table that no one had considered. He thinks beyond just what looks right, or what works right. He’s excellent at seeing the big picture.
Tim Pekarna Lead Product Owner at Target.com