A well known CMO from the Twin Cities coined the phrase “if it makes me uncomfortable it’s probably a good idea”. And it’s true, one of the main ingredients for a successful viral initiative is precisely the kind of irreverence that makes certain corporate marketers nervous. Hence, this quirky play on words with giving the Finger and Fingerhut payed off well during the 2010 holiday season.
My team was commissioned by the Fingerhut.com eCommerce department to come up with a number of online campaigns that had strong potential for immediate spread throughout the web. ‘Giving The Finger on Facebook’ was one of my offerings amongst many well-liked concepts the team came back with. I directed the entire interaction design behavior as well as the creative voice and look and feel for the app.