2010: Fingerhut.com, from Web Catalog to Online Shopping Experience

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Fingerhut.com, the strongest brand from national retailer Bluestem Brands Inc, was in need of a major re-invention at the turn of 2009. Throughout my tenure as Creative and User Experience director of the interactive Department, I built and lead a design team that was instrumental in bringing a major nationwide ecommerce portal into being. Our work brought Fingerhut.com from the online counter-part of a print catalog it was in late 2009, to the fully interactive online shopping experience that launched in January 2011.

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Proform-385-CSX-Recumbent-Bike_1302635486327

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