2013: BBY Omni-Channel Experience Design

Throughout 2013 I was actively involved with the efforts of Best Buy’s to move their business model to an Omnichannel user experience. Both at the larger strategic design level as well as their tactical implementation. Above is a sample of a concept story board I developed as part of a series that drafted out scenarios for brand seamless brand interaction across multiple channels.



Part of the tactical efforts were carried out during the process of bringing together the in-store and online customer experiences for clearance and open-box inventory. Seamless crossover between the desktop, the mobile and the in-store experiences where required to avoid disrupting the customer interaction and several stages of implementation and testing were leveraged so as to minmize impact on existing, legacy resources.