2013: Best Buy iPad App Navigation Concepts




During my tenure in the Best Buy mobile UX team, I was approached by the designers working on the 2013 ipad app to provide some concept designs for a rich-navigation interface.

One of the challenges was facilitating a consensus among the diverse groups of stakeholders as to what this app had to achieve in terms of business goals, industry perception and resource availability. As we helped the business team visualize what the possibilities were in relation to their respective pay-offs and trade-offs, I developed a series of interaction decks communicating the spectrum of potential applications based on the technological landscape of that moment. This we would then modify as we received feedback on feasibility and business priority. The result was accelerated buy-in on design approval together with a shared understanding on product feasibility and implementation which allowed us to move the product  forward beyond what would have been possible otherwise.